The Rhinestoned Gypsy Unveils Rebranding Initiative!

We are thrilled to announce our official rebranding with you, marking a significant milestone in our journey and signaling an exciting new chapter for our brand.“The Rhinestoned Gypsy” will now be known as

“Yeehaw Revival”

After careful consideration and strategic planning, we have embarked on a comprehensive rebranding initiative aimed at better reflecting our company's values, vision, and commitment to our customers. Our refreshed brand identity represents our evolution as a company and our dedication to delivering exceptional products and experiences.

New Brand Identity:

We will be unveiling a new brand identity that captures the essence of who we are and where we are headed. Our new logo, visual elements reflect our core values and resonate with our target audience.

Brand relaunch is scheduled publicly for May 10th.

We will still be coining the term “Yeehaw Couture” because we are steeped in the artistry of apparel from the beginning of American Culture while adding in a long southern draw.

Key Highlights of Our Rebranding:

Enhanced Products:

As part of our rebranding efforts, we have refined and expanded our product offerings to better meet the needs and preferences of our customers. From innovative new designs to improved functionality and quality, our products represent the next evolution of our brand. We will be launching new products in short runs, along with expanding to retail locations across the US.

Updated Website and Online Presence:

We have revamped our website and online presence to provide a more seamless and engaging experience for our customers. Our new and revamped digital platforms will showcase our brand story, product range, and commitment to customer satisfaction while incorporating higher level of digital strategies and achievements.

Lauren Gibson, the designer, brings vintage and modern ideas with a profound reverence for tradition. She infuses each garment with meticulous care and attention to detail, ensuring that every piece is a testament to superior quality and enduring style.

As a steward of both tradition and innovation, Lauren is committed to sustainability and ethical integrity in every aspect of our business. At the heart of Yeehaw Revival, lies a dedication to superior craftsmanship and uncompromising quality. Each garment is meticulously handcrafted, and brings decades of experience and a deep reverence for tradition to every stitch. Specializing in hand crafted, bespoke pieces that are not manufactured is very important to our brand. Every stitch, every detail, reflects a legacy of craftsmanship passed down through generations on both sides of the continent.

Reinvigorated Brand Purpose:

Our rebranding is not just about changing our appearance; it is about reaffirming our commitment to our core values and mission. We will maintain our love for all things yeehaw with our new brand name, while continuing forward with compelling design elements that are elevated to match the new brand, while maintaining the same direction. The direction of the brand has always been to bring one of a kind designs that inspire, agvocate, and express a little bit of yee and a whole lot of haw that embraces the southern roots you forgot about, or didn’t know you had.

New Media Information starting May 10th:

All Social Media Handles: @yeehawrevival

Email: yeehawrevival@gmail.com

Website: www.yeehawrevival.com

We invite you to embark on a sartorial journey unlike any other—a journey that celebrates the rich heritage of Western fashion while embracing the limitless possibilities of bespoke tailoring. Discover the unparalleled craftsmanship, personalized service, and timeless elegance that define Yeehaw Revival that elevate your wardrobe to new heights of style and sophistication.

Media Contact:

Designer/Owner - Lauren Gibson

yeehawrevival@gmail.com

Yeehaw Revival definition:

Yee-haw /yēˈhô/ an expression of enthusiasm or exuberance, typically associated with cowboys or rural inhabitants of the southern US.

Re·viv·al /rəˈvīv(ə)l/ an improvement in the condition or strength of something. a new production of an old play or similar work. an instance of something becoming popular, active, or important again.